Ambient Media
Unconventional advertising formats for maximum attention within the exhibition environment.
Leverage creative and eye-catching advertising formats to showcase your brand in a bold and distinctive way within the exhibition space.
Surprising placements create strong memorability and clearly set your brand apart from traditional advertising measures.
Implementation is flexible and tailored to your campaign goals and brand message. Printing, installation, and disposal are included.
Your benefits at a glance:
Creative and high-impact placements
Strong memorability through unconventional formats
Flexible implementation based on campaign objectives
Bookable per hall
Includes printing, installation, and disposal
€650.00*
Banner Ad at the Entrance
Set a strong visual statement at the central visitor entrance of IZB.
Take advantage of a large-scale banner placement in Entrance Mitte 1 to showcase your brand in a highly visible and impactful way.
This premium location at one of the most important visitor touchpoints ensures maximum attention and a strong presence throughout the event.
Printing, installation, and dismantling are included, enabling a seamless and efficient campaign execution.
Your benefits at a glance:
Large-scale banner placement at Entrance Mitte 1
Premium visibility at a key visitor touchpoint
Maximum attention in the central entrance area
Includes printing, installation, and dismantling
From
€1,600.00*
Banner position on IZB homepage
Place your brand directly on the IZB homepage.
Take advantage of the high-impact banner slider on the IZB homepage to present your brand prominently and reach visitors effectively before and during the event.
Your logo will be displayed including your stand number and directly linked to your company website – ensuring maximum visibility and easy contact opportunities.
Please note that the banner must be created by you and provided ready for integration (format: JPEG/PNG; size: 1920 x 700 px).
Your benefits at a glance:
Placement in the banner slider on the IZB homepage
Display of logo and stand number
Direct link to your company website
High visibility before and during the entire event (period: August to October)
€800.00*
Content Ad
Your exclusive placement in the app – showcase your content in a highly visible and targeted way.
Content ads combine reach with in-depth storytelling: your banner is prominently placed on the app’s homepage and directs visitors straight to your individual advertorial.
Use this opportunity to present your messages in detail, highlight products or innovations, and engage your target audience effectively – all within the app.
Your benefits at a glance:
Prominent placement on the app homepage
Direct link to your individual advertorial
Combination of high reach and rich content
Targeted communication with your audience
Technical specifications:
Homepage banner: 1440 × 1920 px, JPEG, max. 500 KB
Title: max. 40 characters
Advertorial banner (optional): 1440 × 450 px, JPEG, max. 500 KB
Advertorial text: unlimited free text
Note: A maximum of 3 can be booked
€1,450.00*
Floor stickers at the hall entrances
Your message exactly where every visitor looks – in the main traffic flow.
Position your brand at the entrances of the exhibition halls and reach visitors directly within the main visitor flow.
Thanks to this prominent placement along key pathways, you achieve maximum visibility and ensure your message is seen by nearly all participants.
Printing, installation, and disposal are included, enabling a smooth and hassle-free campaign execution.
Your benefits at a glance:
Placement at the entrances of the exhibition halls
Available per hall; approximately 6 stickers per hall
High visibility within the main visitor flow
Maximum attention through placement along key pathways
Includes printing, installation, and disposal
€3,500.00*
Innovations@IZB Premium
Showcase your innovation within the official IZB innovation environment and reach key decision-makers in the industry.
Position your innovation in the professionally designed “innovations@IZB” publication and benefit from strong visibility within the official IZB innovation ecosystem.
Your innovation will also be published on the IZB website and included in a digital preview version distributed to decision-makers, Volkswagen representatives, and key multipliers.
In addition, you increase your chances of being selected for the “Products to watch” shortlist, from which Automobilwoche will choose the top 25 innovations of IZB 2026, as well as for participation in official themed tours.
With the premium add-on, you also benefit from an exclusive presentation of your innovation in the Connecting Area near the IZB Live Stage, as well as a highlighted placement in the online overview.
Your benefits at a glance:
Placement in “innovations@IZB”
Publication on the IZB website
Direct reach to decision-makers and multipliers
Opportunity to be featured in “Products to watch”
Increased chances for themed tours
Exclusive presentation in the Connecting Area near the IZB Live Stage
Highlighted placement in the online overview
€3,000.00*
Logo in the guide + hall maps
Secure lasting visibility in the most important visitor navigation tool of IZB.
Position your brand in the official IZB trade fair guide and benefit from continuous presence in one of the most frequently used information and orientation tools of the event.
Your logo will be integrated into both the trade fair guide and the hall plan – digitally and onsite – ensuring that your stand can be easily found by all visitors.
This allows you to reach visitors throughout the entire event duration, exactly when orientation and planning are key.
Your benefits at a glance:
Placement of your logo in the official IZB trade fair guide
Integration into the hall plan (digital & onsite)
Clear identification of your stand location for all visitors
High usage frequency throughout the entire event duration
€940.00*
Sold out
Logo placement on the lanyards
Keep your brand in the constant field of vision of all participants – from the first to the last day of the event.
Showcase your brand on the official IZB lanyards and ensure continuous visibility among all visitors throughout the entire event.
Lanyards are available at three entrances and can be booked either exclusively for all entrances or for a single entrance.
Thanks to their constant use during the event, lanyards create strong and lasting brand awareness across the entire exhibition environment.
Your benefits at a glance:
Branding on the official IZB lanyards
Booking available for one or all three entrances
Daily visibility among all participants
Strong brand awareness throughout the entire event environment
From
€4,000.00*
Meeting Room Sponsorship
Turn a meeting room into your own branded space – visible, present, and exclusively customized.
Take the opportunity to exclusively name a meeting room on the IZB premises with your brand and strengthen your presence in a targeted way.
Through exterior branding in your corporate design, the room becomes a clearly recognizable brand space within the exhibition environment.
This ensures high visibility among visitors and all meeting participants, positioning your brand directly within a business-focused context.
Your benefits at a glance:
Exclusive naming of a meeting room on the IZB premises
Exterior branding of the room in your corporate design
High visibility among visitors and meeting participants
€3,000.00*
Upon request
Presentation at the IZB LiveStage
Position your company as an innovation driver and showcase your expertise live in front of a relevant professional audience.
With a presentation slot on the IZB Live Stage in the IZB Connecting Area, you gain a high-impact platform to present your innovations, trends, and key messages.
Take advantage of direct access to industry professionals, decision-makers, and media representatives to strengthen your positioning and increase your brand visibility.
Your benefits at a glance:
Presentation slot on the IZB Live Stage
Direct access to industry professionals, decision-makers, and media
Platform for innovations, trends, and brand positioning
Enhanced visibility as an innovation leader
Technical specifications:
Placement: IZB Live Stage in the IZB Connecting Area
Individual coordination upon request (If you are interested, please contact izb@wolfsburg-ag.com)Price starting at 2.000,00 Euros
€0.00*
Sandwich banner (exhibitors A-Z)
Position your brand directly within the exhibitor directory and reach visitors while they are actively browsing.
The sandwich banner is displayed within the exhibitor directory on the official website and in the app – under the sections “Exhibitors,” “Products,” or “Events.” Integrated into the content flow, your banner gains strong visibility and attention.
Thanks to rotational placement, you benefit from repeated exposure and reach your target audience multiple times throughout their journey.
Your benefits at a glance:
Placement directly within the exhibitor directory
Displayed on the website and in the app
Rotational display for repeated visibility
Direct link to your company profile
Technical specifications:
Size web: 2580 × 215 px
Size app: 1440 × 296 px
Format: JPEG
Note: A maximum of 4 can be booked
€1,950.00*
Screens in the entrances
Digital presence in high-traffic entrance areas of the exhibition.
Leverage high-impact 65'' LED screens across the entire exhibition grounds to present your brand in a dynamic and engaging way.
Your advertising message will be displayed in a continuous loop, reaching visitors at multiple highly frequented locations.
Strategically placed screens at premium locations ensure maximum visibility throughout the venue.
Your benefits at a glance:
Display on 65'' LED screens across the entire venue
Continuous rotation of your advertising in a loop
Strategically placed screens at top locations
Bookable per hall - advertising message displayed on 2–3 monitors per hall
€2,300.00*
Seat Advert IZB-Livestage
Direct attention at the heart of the stage program in the Connecting Area.
Place your flyers or give-aways directly on the seats of the IZB LiveStage and reach visitors right at the center of the stage program.
With placement on approximately 40 seats, you establish direct contact with all attendees of presentations and keynotes.
Production and delivery are handled by you, while distribution on site is managed by the IZB team.
Your benefits at a glance:
Placement of flyers or give-aways on approx. 40 seats
Direct contact with all IZB LiveStage visitors
High visibility during presentations and keynotes
Distribution handled by the IZB team
From
€2,000.00*
Snack Packaging
Create a positive brand presence within the direct visitor environment.
Position your brand in a likeable and engaging way through branded snack packages (“trail mix”) within the immediate visitor environment at IZB.
Distribution to visitors as well as exclusive placement in the IZB Connecting Area ensures strong reach and a positive brand perception.
Your benefits at a glance:
Branding on snack packages (“trail mix”)
Direct distribution to visitors
Exclusive placement in the IZB Connecting Area
High reach through direct contact
€5,000.00*
Startpage-Banner in der App
Put your company in the spotlight and capture maximum attention from the very first click.
Your banner is exclusively placed on the app’s homepage – right where visitors begin their IZB experience. Use this premium position to make your brand instantly visible and create a strong first impression.
With only a limited number of placements and exclusive allocation per position, you benefit from outstanding visibility and clear differentiation from other exhibitors.
Your benefits at a glance:
Exclusive placement on the app homepage
Maximum attention from the first click
Direct link to your company profile
Limited availability for high exclusivity
Technical specifications:
Banner: 1440 × 450 px
Format: JPEG
Link to the company profile
Max. 3 placements available
€1,450.00*
Top Banner in the Exhibitor Search
Capture attention during IZB and secure a prominent placement for your company.
With your top banner, you appear in a central position within the exhibitor search – under the navigation sections “Exhibitors” or “Program” on the digital platform and in the app. This allows you to reach visitors exactly when they are actively searching for exhibitors and content.
Use this high-impact placement to maximize your visibility and drive targeted traffic to your company profile.
Your benefits at a glance:
Prominent placement within the exhibitor search
High visibility during active visitor search
Direct link to your company profile
Presence on the digital platform and in the app
Technical specifications:
Platform: 2560 × 320 px
App: 1440 × 450 px
Format: JPEG
Link to the company profile
Note: A maximum of 2 can be booked
€2,250.00*
Top-of-the-List Exhibitor Directory A–Z
Put your company profile in the spotlight and secure maximum visibility in the exhibitor directory.
With this exclusive top placement, your company appears in the A–Z exhibitor list and is prominently highlighted as one of the top exhibitors – including a direct link to your company profile.
Benefit from exceptional reach, as hardly any exhibitor search will pass by your placement. The highlighted position drives more attention, increases profile views, and ensures a strong presence across all digital profiles.
Your benefits at a glance:
Prominent placement
Direct link to your company profile
High visibility among visitors
Increased attention and greater reach across all digital profiles
Note: A maximum of 8 can be booked
€2,950.00*
Wi-Fi Sponsoring
Place your brand at the center of the digital trade fair communication.
Position your brand within the IZB Wi-Fi login area and reach visitors at the exact moment they connect digitally to the event.
Thanks to the high usage of the Wi-Fi network, you benefit from recurring visibility among nearly all visitors throughout the entire event.
This ensures a strong presence at one of the most important digital touchpoints of IZB.
Your benefits at a glance:
Branding in the IZB Wi-Fi login area
High usage by all event visitors
Visibility with every digital access during the event
Strong presence at a central digital touchpoint
€9,500.00*