Ambient Media
Unconventional advertising formats for maximum attention within the exhibition environment.
Leverage creative and eye-catching advertising formats to showcase your brand in a bold and distinctive way within the exhibition space.
Surprising placements create strong memorability and clearly set your brand apart from traditional advertising measures.
Implementation is flexible and tailored to your campaign goals and brand message. Printing, installation, and disposal are included.
Your benefits at a glance:
Creative and high-impact placements
Strong memorability through unconventional formats
Flexible implementation based on campaign objectives
Bookable per hall
Includes printing, installation, and disposal
€650.00*
Banner Ad at the Entrance
Set a strong visual statement at the central visitor entrance of IZB.
Take advantage of a large-scale banner placement in Entrance Mitte 1 to showcase your brand in a highly visible and impactful way.
This premium location at one of the most important visitor touchpoints ensures maximum attention and a strong presence throughout the event.
Printing, installation, and dismantling are included, enabling a seamless and efficient campaign execution.
Your benefits at a glance:
Large-scale banner placement at Entrance Mitte 1
Premium visibility at a key visitor touchpoint
Maximum attention in the central entrance area
Includes printing, installation, and dismantling
From
€1,600.00*
Construction Fence Advertising
Large-scale outdoor impact for maximum attention.
Use high-visibility fence banner spaces in the outdoor area of IZB to showcase your brand in a bold and impactful way.
Placement in highly frequented areas ensures strong visibility among all visitors upon arrival and throughout their entire visit.
Printing, installation, and disposal are included, allowing you to fully focus on your brand communication.
Your benefits at a glance:
Placement on highly frequented fence banner spaces
High visibility in the outdoor area of IZB
Ideal for brand staging and image communication
Continuous presence throughout the entire event duration
Includes printing, installation, and disposal
€1,300.00*
Customer stopper Advertising
Right in the visitors’ line of sight – flexible, close, and attention-grabbing.
Place your message along the exhibition walkway at the East or West entrance and reach visitors directly within the main traffic flow.
The double-sided customer stopper (DIN A1) allows for a flexible and impactful presentation of your content.
Printing, setup, and dismantling are included, ensuring an easy and efficient campaign implementation.
Your benefits at a glance:
Placement along the exhibition walkway (East or West entrance)
Double-sided customer stopper (DIN A1)
Includes printing, setup, and dismantling
Ideal for targeted visitor engagement
€1,200.00*
Floor stickers at the hall entrances
Your message exactly where every visitor looks – in the main traffic flow.
Position your brand at the entrances of the exhibition halls and reach visitors directly within the main visitor flow.
Thanks to this prominent placement along key pathways, you achieve maximum visibility and ensure your message is seen by nearly all participants.
Printing, installation, and disposal are included, enabling a smooth and hassle-free campaign execution.
Your benefits at a glance:
Placement at the entrances of the exhibition halls
Available per hall; approximately 6 stickers per hall
High visibility within the main visitor flow
Maximum attention through placement along key pathways
Includes printing, installation, and disposal
€3,500.00*
Logo in the guide + hall maps
Secure lasting visibility in the most important visitor navigation tool of IZB.
Position your brand in the official IZB trade fair guide and benefit from continuous presence in one of the most frequently used information and orientation tools of the event.
Your logo will be integrated into both the trade fair guide and the hall plan – digitally and onsite – ensuring that your stand can be easily found by all visitors.
This allows you to reach visitors throughout the entire event duration, exactly when orientation and planning are key.
Your benefits at a glance:
Placement of your logo in the official IZB trade fair guide
Integration into the hall plan (digital & onsite)
Clear identification of your stand location for all visitors
High usage frequency throughout the entire event duration
€940.00*
Sold out
Logo placement on the lanyards
Keep your brand in the constant field of vision of all participants – from the first to the last day of the event.
Showcase your brand on the official IZB lanyards and ensure continuous visibility among all visitors throughout the entire event.
Lanyards are available at three entrances and can be booked either exclusively for all entrances or for a single entrance.
Thanks to their constant use during the event, lanyards create strong and lasting brand awareness across the entire exhibition environment.
Your benefits at a glance:
Branding on the official IZB lanyards
Booking available for one or all three entrances
Daily visibility among all participants
Strong brand awareness throughout the entire event environment
From
€4,000.00*
Meeting Room Sponsorship
Turn a meeting room into your own branded space – visible, present, and exclusively customized.
Take the opportunity to exclusively name a meeting room on the IZB premises with your brand and strengthen your presence in a targeted way.
Through exterior branding in your corporate design, the room becomes a clearly recognizable brand space within the exhibition environment.
This ensures high visibility among visitors and all meeting participants, positioning your brand directly within a business-focused context.
Your benefits at a glance:
Exclusive naming of a meeting room on the IZB premises
Exterior branding of the room in your corporate design
High visibility among visitors and meeting participants
€3,000.00*
Upon request
Presentation at the IZB LiveStage
Position your company as an innovation driver and showcase your expertise live in front of a relevant professional audience.
With a presentation slot on the IZB Live Stage in the IZB Connecting Area, you gain a high-impact platform to present your innovations, trends, and key messages.
Take advantage of direct access to industry professionals, decision-makers, and media representatives to strengthen your positioning and increase your brand visibility.
Your benefits at a glance:
Presentation slot on the IZB Live Stage
Direct access to industry professionals, decision-makers, and media
Platform for innovations, trends, and brand positioning
Enhanced visibility as an innovation leader
Technical specifications:
Placement: IZB Live Stage in the IZB Connecting Area
Individual coordination upon request (If you are interested, please contact izb@wolfsburg-ag.com)Price starting at 2.000,00 Euros
€0.00*
Screens in the entrances
Digital presence in high-traffic entrance areas of the exhibition.
Leverage high-impact 65'' LED screens across the entire exhibition grounds to present your brand in a dynamic and engaging way.
Your advertising message will be displayed in a continuous loop, reaching visitors at multiple highly frequented locations.
Strategically placed screens at premium locations ensure maximum visibility throughout the venue.
Your benefits at a glance:
Display on 65'' LED screens across the entire venue
Continuous rotation of your advertising in a loop
Strategically placed screens at top locations
Bookable per hall - advertising message displayed on 2–3 monitors per hall
€2,300.00*
Seat Advert IZB-Livestage
Direct attention at the heart of the stage program in the Connecting Area.
Place your flyers or give-aways directly on the seats of the IZB LiveStage and reach visitors right at the center of the stage program.
With placement on approximately 40 seats, you establish direct contact with all attendees of presentations and keynotes.
Production and delivery are handled by you, while distribution on site is managed by the IZB team.
Your benefits at a glance:
Placement of flyers or give-aways on approx. 40 seats
Direct contact with all IZB LiveStage visitors
High visibility during presentations and keynotes
Distribution handled by the IZB team
From
€2,000.00*
Snack Packaging
Create a positive brand presence within the direct visitor environment.
Position your brand in a likeable and engaging way through branded snack packages (“trail mix”) within the immediate visitor environment at IZB.
Distribution to visitors as well as exclusive placement in the IZB Connecting Area ensures strong reach and a positive brand perception.
Your benefits at a glance:
Branding on snack packages (“trail mix”)
Direct distribution to visitors
Exclusive placement in the IZB Connecting Area
High reach through direct contact
€5,000.00*
Wi-Fi Sponsoring
Place your brand at the center of the digital trade fair communication.
Position your brand within the IZB Wi-Fi login area and reach visitors at the exact moment they connect digitally to the event.
Thanks to the high usage of the Wi-Fi network, you benefit from recurring visibility among nearly all visitors throughout the entire event.
This ensures a strong presence at one of the most important digital touchpoints of IZB.
Your benefits at a glance:
Branding in the IZB Wi-Fi login area
High usage by all event visitors
Visibility with every digital access during the event
Strong presence at a central digital touchpoint
€9,500.00*